Groupe PSA Launches New Generation Leisure Activity Vehicles for Peugeot, Citroën and Opel Brands
- Continuation of the Groupe PSA product offensive as part of its Core Model Strategy under the Push to Pass plan
- One programme developed for three vehicles reflecting the differentiated positioning of the Peugeot, Citroën and Opel brands
- A new platform derived from the EMP2 assembled at two plants, Vigo in Spain and Mangualde in Portugal
Forerunner and historical leader of the Leisure Activity Vehicle (LAV) segment in Europe, Groupe PSA will further consolidate its leadership, by giving its line-up a new dimension with the announcement of three latest-generation models, designed for very different brand environments under the Peugeot, Citroën and Opel marques. The new vehicles will be unveiled by their respective brands in the days ahead, with commercial launches planned for the coming months.
A continuation of the Groupe PSA product offensive and its Push to Pass plan, the new trio of models stem from a single platform, to ensure increased efficiency of investments and resources devoted to vehicle development. This innovative platform has been developed for the new vehicles, to ensure that they set the benchmark for the LAV segment in terms of efficiency, manoeuvrability, comfort and safety.
Developed based on the EMP2 platform, the new models will accommodate the latest generation of powertrains and driver assistance equipment. The new vehicle line-up will provide LAV customers with the most sophisticated features available, meeting the highest standards on the market in terms of liveability, modularity and boot volume. To cover all the needs of LAV customers, the vehicles will come in two lengths, each available in 5 and 7 seater versions.
The exterior design of the new LAVs is characterised by balanced and dynamic proportions, thanks to a high and short bonnet offering, while integrating the stylistic qualities specific to each brand. Modern, compact, robust and boasting excellent levels of safety specifications, each vehicle stands out by virtue of an interior design that fits into the universe of its own brand.
The four brands’ models will be produced at the Vigo (Spain) and Mangualde (Portugal) facilities. To meet the sales ambitions set for the new line-up, a fourth team in Vigo and a third in Mangualde will be created in the coming months. The two plants in the Iberian Industrial Division, which meet Groupe PSA’s highest standards in terms of performance, have made profound changes to accommodate the new models.
Industrial innovations, ranging from automatic storage on press lines, to geometric quality control using artificial vision, collaborative robots (cobots) and the Full Kitting system with distribution via self-guided vehicles (SGVs) will bring both sites firmly into the “Factory 4.0” era.
To mark the occasion, Olivier Bourges, Groupe PSA’s Executive Vice President, Programmes & Strategy, said: “With this competitive new line-up, we are offering our customers a new generation of Leisure Activity Vehicle that will stand out in terms of style and features. It’s also a concrete illustration of our Push to Pass plan: on a single platform, we are presenting very distinct models that perfectly embody the DNA of each of our brands.”
Senior Brand & PR Manager, Opel Automobile Ireland Ltd.
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