It’s Showtime: The Opel World Premieres at the IAA

Mon, 28/08/2017 - 11:00

Opel at the 67th International Motor Show

  • Grandland X: The dynamic SUV with lots of space
  • Insignia GSi: The sports machine for connoisseurs
  • Insignia Country Tourer: Stylish off-road looks for adventurers
  • Opel Exclusive: The individualists, customized for personal taste
  • Vivaro Tourer and more: The luxurious space shuttles from Opel
  • Live at the IAA: Stand D09 in Hall 8.0, press conference on Sept 12, 9:10 - 9:25 a.m.


With the new brand credo “The future is everyone’s” Opel recently merged with PSA to create a true European champion. Visitors to the 67th International Motor Show in Frankfurt from September 14 to 24 can experience this first hand when a number of models with the Blitz make their world premiere at the Opel Stand D09 in Hall 8.0.

Leading the way is the new Opel Grandland X, jointly developed in partnership by Opel and PSA. With its dynamic, adventurous silhouette, top technologies, typical SUV qualities and generous space for up to five people and their luggage, it will be a true contender in the booming SUV segment. World premiere number 2, the new Insignia GSi with an extra-sharp chassis, and number 3, the new Insignia Country Tourer, will also spark excitement. While the Insignia GSi is a real sports machine for connoisseurs, the Country Tourer will appeal to Insignia fans who prefer a stylish, practical station wagon with off-road looks. Both feature the intelligent all-wheel drive system with torque vectoring – unique in this segment. And the individualists among Opel aficionados will be delighted to hear that the exceptional personalisation concept Opel Exclusive is also being introduced.

In addition, Opel will also debut a new range of the best-selling Vivaro large vans at the show, including the Vivaro Tourer. They are ideal as highly versatile and comfortable passenger variants.

All new models will be in the spotlight at the Press Conference with Opel CEO Michael Lohscheller on Tuesday, September 12, from 9:10 to 9:25 a.m.

“The new Opel brand claim ‘The future is everyone’s’ is a promise and an obligation. We stand for that and our products stand for that. Our world premieres at the IAA show how we at Opel make innovative technologies in elegant and practical cars available for a broad audience. And with models like the new Opel Grandland X we enter new market segments and offer our customers more choice than ever before. Come visit us at the IAA and see for yourself,” is the open invitation from Opel CEO Michael Lohscheller.

Opel Grandland X: Dynamic compact SUV for booming market

Modern, dynamic lines, a cool off-road look and the elevated seating position with good all-round visibility typical of an SUV, along with a host of top technologies as well as plenty of space and comfort for up to five passengers – this is the new Opel Grandland X. The portfolio of ultra-modern assistance and comfort features for the Grandland X is first class: Automatic Cruise Control with pedestrian detection and Automatic Emergency Braking, Driver Drowsiness Alert, Advanced Park Assist and the 360° Camera are just some highlights. Opel again leads the way in lighting technology, equipping the Grandland X with Adaptive Forward Lighting (AFL) LED headlamps. The newcomer offers an ideal driving experience all year round and on every surface, thanks to the optional electronic IntelliGrip system that ensures best traction and stable handling regardless of whether the Grandland X is travelling on snow, mud, sand or wet surfaces.

AGR-certified ergonomic front seats (Campaign for Healthier Backs), heated steering wheel as well as seat heating front and rear ensure top comfort. The tailgate that opens and closes with a simple foot movement enables easy access from outside. In typical Opel fashion, Grandland X drivers and passengers enjoy top connectivity with the latest generation of Android Auto and Apple CarPlay compatible IntelliLink systems as well as the personal connectivity and service assistant Opel OnStar including  Wi-Fi Hotspot[1] and new services such as booking hotel rooms[2] and searching for parking[3].

Opel Insignia GSi: Sharp sports machine for driving fun with foresight

Sharper, more precise, even more efficient - the new Opel Insignia GSi is a sports machine for those who like something special. The standard FlexRide chassis offers a highly dynamic set-up that adapts to prevailing driving style and road conditions in split seconds, while the new Michelin Pilot Sport 4 S tires on 20-inch alloy wheels ensure an extremely high level of grip. The intelligent all-wheel drive with torque vectoring is unique in this segment – with this technology, the new Opel Insignia GSi responds even more directly and precisely to steering commands, offers top lateral grip for maximum stability and shines with exemplary traction. The new eight-speed automatic transmission can be operated via shift-paddles at the steering wheel for an even more active driving experience. Typical of the new Insignia generation is the combination of lightweight design, low center of gravity and 2.0-liter turbo power. This results in excellent balance and power-to-weight ratio, which are reflected on the stop watch. “The new Insignia GSi is clearly quicker over one lap of the Nürburgring Nordschleife than the more powerful Insignia OPC of the previous generation,” concluded Director Performance Cars & Motorsport, Volker Strycek, during testing. One of the reasons is that the GSi limousine is 160 kilograms lighter than a comparable Insignia OPC 2.8 V6 Turbo. Just like a lean athlete.

Opel Insignia Country Tourer: Tough shell, comfortable interior

Another top variant in the Insignia family, the new Opel Insignia Country Tourer rounds off the model’s presence at the IAA. Designed to have a tougher look and feel, the silver coloured skid plate helps to pull the car down to underline the solid stance while moulded black protective cladding around the lower vehicle body and the wheel arches emphasize the rugged appearance. The rear end also delivers adventurous cues, such as a silver coloured skid plate and dual exhaust bezels that reinforce the wider impression.

Those who wish to leave asphalt roads behind will welcome 20 millimeters of additional ground clearance along with the all-wheel drive with Twinster torque vectoring and the new five-link rear suspension. Powerful turbo engines ensure lively performance.

Matching the character of the rugged all-rounder, the new Insignia Country Tourer is extremely practical, thanks to an optional sensor-controlled tailgate, standard roof rack as well as a wide portfolio of ultra-modern assistance systems, connectivity possibilities and comfort features. 

Opel Exclusive: Make it absolutely unique

After being announced at the Geneva Motor Show in the spring, the IAA raises the curtain on the first Insignia in the Opel Exclusive trim. This personalisation concept now allows Insignia buyers to choose exactly the color they want with 15 show stopping shades currently available in addition to the regular color portfolio. Customers can also match their new Insignia to the colour of their favourite football jersey or even their first car for the ultimate personalisation. In addition, every Insignia ordered as an Exclusive model comes with a host of standard trim features on top: Navi 900 IntelliLink with an eight-inch color touchscreen, Solar Protect heat-absorbing glazing as well as groundbreaking IntelliLux LED® matrix light are all on board.

Opel Vivaro Tourer: Comfortable large van for business and pleasure

Last but not least, the new passenger van Vivaro Tourer premieres at the IAA. Thanks to its numerous configuration possibilities, the Vivaro is already the most popular Opel commercial vehicle. With the new, especially comfortable and versatile passenger variants, the large, multifunctional van now opens a new chapter. Always on board: first-class equipment, connectivity and comfort similar to that offered by a passenger car, variable seat configurations for passengers along with innovative technologies and driver assistance systems up to Cruise Control with speed limiter as standard.


[1] OnStar Services require activation and account with OnStar Europe Ltd. Wi-Fi Hotspot Services require account with nominated network operator. Charges apply after expiry of applicable trial periods. All services subject to mobile network coverage and availability. Check [LOCAL SITE] for service limitations and charges.

[2] Via E-Mail address and credit card required.

[3] Via Parkopedia



Emily Barry
Senior Brand & PR Manager, Opel Automobile Ireland Ltd.
Phone: +353 1 216 1064
Mobile: +353 87 700 8441